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The platform is rolling out a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform revealed that it presently contains more than 1 bn AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the next few weeks before a widespread release. This advancement aligns with a surge in content created by AI, spurred by recent AI video creators.

AI Proliferation Online

It has been noted that almost 10% of the quickest rising channels on another major platform only show AI-generated videos. A large amount of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently illogical or bizarre.

“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the power to increase or decrease of that, depending on their own likes,” said a company executive.

Volume and Proportions

The platform shared that there are now 1.3 billion videos on its app identified as artificially created. Collectively, more than 100 mn pieces of content are added to the app each day, making AI-generated material a minor percentage of its complete catalog.

Customizing Your Feed

Viewers will be in a position to decrease or raise the level of AI content they view by accessing the content preference option in the app and choosing the AI content topic. Further subjects that currently be modified under the filter include current affairs, clothing, aesthetics, and choreography.

Platform Guidelines

The platform’s guidelines oblige content makers to tag convincing AI-generated content, and it bans dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.

In addition, the app will now attach an “AI-made” tag to content created with its own AI tools, or identified by an collaborative effort for identifying artificial media. This action is aimed to stop users from trying to evade the tagging system.

AI Literacy Programs

TikTok is furthermore introducing a $2 million awareness program for experts and institutions to develop learning resources about using AI responsibly. This project will assist educational bodies focused on training computer science.

Moderation Strategy

The platform has justified its content review process, amid debate over proposals to cut jobs for a large number of safety staff in the UK. The company is expected to eliminate 439 jobs in its user protection department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A senior executive clarified that people-led review would remain essential, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content handled by human moderators over the past year due to reliance on its machine learning processes.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”